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No earnings beat.

No new product launch.

Just Sydney Sweeney in denim, saying all the right things & making all the right noises.

Absolute marketing genius.

And here's why every investor needs to understand this...

Mimetic desire drives literally everything in markets.

People don't want products…

…they want to be like the people who have those products.

When iPhones launched, only rich people had them.

Then everyone wanted to be like those rich people.

Boom - massive demand.

Same with Tesla originally.

Wasn't just about saving the planet.

It was about signaling you were wealthy AND environmentally conscious.

Status on steroids.

This is why Michael Burry wannabes keep trying to find the next big short.

They don't just want profits - they want to BE him.

And it's why when quant funds underperform, everyone piles into momentum strategies... until that gets overcrowded too.

Markets aren't spreadsheets (although they help), they're social systems.

Master the social psychology that drives human systems, and you'll spot these moves before the fundamentals catch up (and before the algos do too).

Be nimble, be smart.

PS. if you aren’t a member of the Fink Community and joining our 9am call everyday, then why not?

Here’s today’s so you know what you’re getting (meme mania is hotting up, are you prepared?)